Matty Crescenzo | Web Consultant

About

neuromarketing concept

Matty's Story

In the research years, Matty Crescenzo studied neurotransmitters that control learning & memory, how the bilingual brain functions, performed various small animal neurosurgical procedures, was awarded numerous scholarships which led to a fellowship at the most prestigious biomedical institution in the world, the NIH.

The teaching years that followed were at Princeton Review, where Matty became a Master Level MCAT Lecturer and Private Tutor in all of the pure and applied sciences as well as Verbal Reasoning & Logic. This eventuated in a successful local tutoring business which turned out to be the formative years of learning Search Engine Optimization (SEO) and Paid Search Marketing. In short, Matty authored a methodology that produced a best-selling SEO software application on Microsoft's DotNetNuke® platform, sold it, and now focuses his time on 1) servicing & training small businesses and entrepreneurs about site optimization strategies and performance marketing both online and on-site; 2) serving as faculty for Mini-MBA programs and delivering workshops across Southeast Asia, Africa and the Middle East on the future of IT; 3) collaborating on the development of a proprietary cloud-based solution that integrates SEO with Social with Semantic technologies; 4) developing a location-intelligent mobile application exclusively for professional sports organizations; and 5) delivering bespoke mobile apps for iPhone, iPad, Android, HTML5 and mobile marketing services for enterprise clients. On top of that, Matty is a neuromarketing enthusiast and lifelong student of the brain, human behavior, and the Web.

YES. Should you decide to work with Team Mattynomics, you will have a former neuroscientist leading the way on managing your web project. There will be no shortage of knowledge or value delivered. Oh, and Matty's primary strategic partner in delivering tech solutions is none other than David Baumann - founder of TPI, the largest global outsourcing company in the world, and current Chief Executive Officer of TechNexxus. You can rest assured that your next tech project will be in good hands...scratch that, the best hands.

Who We Are

A small, yet mighty unit of problem solvers with specialized skill sets. We are firm believers in education first. For instance, on an SEO job we'll provide you with both macro and micro-level explanations regarding how/when/why your website is being optimized and precisely what it takes in terms of link building and content marketing to break into the Top 10 of the major search engine rankings and then see a positive ROI from there. There are NO SHORTCUTS to building value into your website and overall online reputation. We solely implement ethical online marketing techniques and believe in transparency when it comes to providing web services for you personally or for your company brand.

How We Work

Honestly. Diligently. Strategically...and with PASSION. We give our absolute ALL and very much appreciate the fact that you've entrusted us to help your business grow. We don't just talk, we get things done. Every project is handled meticulously in our private project collaboration portal. This is primarily how we communicate with you and walk you through how we are building and optimizing your site from the ground up. Moreover, we'll even advise you on how to implement new tools and apps that will seriously help your business run more efficiently. By now, it should be quite clear that you'll receive nothing less than first-class service and value beyond the scope of our actual agreement. We give more. Always.

 

Services

Design to Impress

Over the years, our web developers have built over 800 websites from scratch. Custom web design will run you $10,000+ depending on specs but we also have smaller, budget-friendly options under $5k. Either way, we can plan out (really any kind of) web project that adds value but doesn't break the bank.

Code to Rank

If you care in the slightest bit about making your site more visible in the search engines, it starts with the source code of your website. A sure-fire way to tank your Google rankings is to have bloated code, duplicate content, dynamic URL structure, etc. Our coding ensures that your site performs in every sense of the word.

Content to Persuade

What good are #1 rankings for your target keywords if your site is off message? Never forget that the copy itself is what fosters trust and instills confidence in the site visitor to take action, i.e. fill out a form or make a call. We excel at the art of producing unique content that pops with the power of persuasion.

Matty's group is the primary reason we are now scaling from a local company headquartered in Houston to a nationwide distributor even amidst the rising costs of steel and all that's happening with our economy.  ~ Dan Burkhalter, CEO of Budget Living

SEO & Paid Search

We've trained countless businesses in the best practices of Search Engine Optimization and Paid Search (e.g. Google AdWords). Did you know that a well-optimized site improves your AdWords quality scores which, in turn, lowers your cost-per-click and increases ad position? Pretty cool. And, we don't guess at your target keywords. We first run a Paid Search campaign to test which keywords are actually generating leads. THEN, we optimize for higher rankings.

Landing Pages

A landing page on your site should be laser focused on achieving one goal → convert the site visitor into a subscriber, web form lead, or online sale. Multiple calls to action add clutter and only lead to confusion, inaction or lost traffic. Moreover, your landing page should have relevance and continuity with the message you impart in an ad. We specialize in not only building killer landing pages but ALSO testing them for maximum ROI%.

Performance Marketing

Hopefully, it's evident to you that we are a consulting firm that places a premium on data, evidence, and performance; however, we round that out with creativity and the fine craft of messaging that resonates with YOUR target customers. The sweet spot of high marketing ROI must carefully balance quantitative and qualitative info. As declared up top in our slideshow, we are equipped with the tools to help you ATTRACT + CONVERT + RELATE.

Portfolio

Below is a mini gallery of projects which only gives the flavor of what we do. Friends, this does not begin to scratch the surface of showcasing our body of work over the years. What you can't get a sense of here is the impeccable customer support that we provide in our private collaboration portal. When you have questions, we give you well thought out answers. Furthermore, Mattynomics LLC has forged strategic partnerships across the globe with groups that specialize in digital marketing education to companies that serve the IT needs of over half of the Fortune 100.

As a bonus to this "micro-folio," if you will, we tossed in some slides from speaking engagements. Past topics include the neuroscience of learning & memory to persuasion to SEO for Social Media and insanely more. Our team has crafted 3,000+ pages (and counting) of proprietary digital marketing materials & methods...from a blank canvas. If you have an insatiable appetite for knowledge, you can begin to feed that here :)

  

  • Morfable → Mobile App Solution

    Matty Crescenzo is the co-founder and mind behind the branding of patent-pending morfable™. Simply put, morfable increases in intelligence the more you use it and "morfs" your device based on where you are, who you're with, and what you're doing.

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    Morfable App. Branded by Matty Crescenzo.

  • The Deck → Crisp Messaging

    Here's an example of crisp and concise messaging built on the world's best known jQuery slider called SlideDeck. It showcases the impressive client base of TechNexxus, the primary strategic partner of Mattynomics. View it here http://www.technexxus.com/clients

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    SlideDeck Example. Courtesy of Matty Crescenzo.

  • Pro Sports → Mobile App

    Patent-pending mobile application snapshot extracted from presentation to the New England Patriots. This is part of a revolutionary mobile solution for professional sports organizations. Prevents data leakage, vastly enhances internal & external communications, etc.

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    Matty Crescenzo Portfolio Content Sample Presented to Pro Sports Team.

  • Tech Review → Presentation

    A tiny piece of what was presented to the Denver Broncos (NFL team). Mobile Applications, Smartphones & Tablets, Digital Marketing, and Social Media Policy were discussed among other pertinent areas of tech.

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    Matty Crescenzo Portfolio of Content Presented

  • MBA Programs → Training

    Serving as faculty for 4-Day Intensive MBA Programs. Delegates attending from Nokia Siemens Network and Etisalat. See the breakdown of the training; Portfolio Rationalization and Cost Savings, Telecom Technologies, Digital Marketing, and more.

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    Matty Crescenzo Portfolio MBA Training

  • Mini Site Dev → FrankDelape.org

    Whipped up a short and sweet site for the philanthropic efforts of Mr. Frank Delape. Frank has successfully grown eighteen companies and created over several billion dollars in market value as CEO of Benchmark Equity.

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    Matty Crescenzo Portfolio. FD Project.

  • SEO Venn → Simplicity

    Here's the Mattynomics approach to SEO, encapsulated in a simple venn diagram. Research the words that help people find you, craft unique content around them, and optimize your message for people and search crawlers. No black magic or unnecessary hype.

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  • Search Optimization → TechNexxus

    SEO and link building for TechNexxus.com on the primary target keyword, IT outsourcing services. Boosted rankings from outside of the top 75 to top 3 in a $200 billion market. For years, TechNexxus has served more than 70% of the Fortune 100 companies.

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  • Social Comments → Google

    Search crawlers feast on content. You're mistaken IF you think that the stuff you say on Twitter stays there. Nope, check entire history of tweets + real-time social comments in Google Updates. Assume that everything you'll ever say will be visible across multiple channels.

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  • AdWords → Setup for Success

    Taken from our sequence of 12 AdWords tutorials. Bear in mind that Google enables the Display Network by default. Yes, this boosts your impressions but it can kill your CTR% and lower your quality scores. The result? Higher CPC (Cost Per Click), not good...

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  • Real-Time → Monitoring KPIs

    Like slick dashboard tools? We love 'em. Especially when they give you an overall health check on your biz. Geckoboard is a tool that monitors business vital signs like analytics, CRM, support, project collab, sales...all in one place! And lots of cool integrations.

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  • Referral Traffic → From Social

    Leverage Analytics (check out bounce rates & ATOS) from social traffic. But don't forget to make your site the hub. There are horror stories about businesses that had tons of FB fans only to get their accounts banned b/c of a terms violation like creating multiple accounts.

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  • Hashtags → Twitter

    Great, more jargon and symbols to add complexity when I only care to sell on Twitter. WRONG! You must take time to understand the etiquette & culture of every social community. Build trust + plant seeds for healthy relationships. And, yeah, know what # means.

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  • Social Media + SEO → Both

    Social Media + SEO work synergistically. In plain English...they help each other. Social media content drives traffic and can attract quality inlinks. And, SEO can help you be more findable in the internal search engines of Twitter, Facebook, LinkedIn, etc. Win with both.

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  • Brain Imaging Study → NIH

    From my neuro years :)...a P.E.T. brain imaging study which evaluated a new radiotracer called Rolipram. Performed small animal neurosurgery and then in vivo imaging. Was a bit intimidating at first, but smoothly presented before some world-class dudes at NIH.

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  • Conversion → Performable

    Recall my simple ACR Model. Now, is there a tool out there that adds value in each of these 3 areas? Enter, Performable, a Lifecycle Marketing tool. It blends quantitative w/ qualitative insights to give you a more holistic view of your customers. It certainly gets my +1!

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  • Copywriting → EMSPal

    Provided web copywriting and media presentation services for tech startup company - EMSPal is an innovative dispatch system that instantaneously alerts ALL EMS providers within specified geographical areas about new ambulance requests; 100% mobile-compliant.

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  • Optimization → Budget Living

    Web Marketing, Site Development, and SEO for primary keyword steel home kits. Budget has experienced considerable growth over the last fiscal year and an estimated 540% marketing ROI. Budget Living went from a local business to a nationwide distributor of steel homes.

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  • SEO → DataMax Group

    SEO services for target keywords convenience store software and c store software. Rose from outside of top 100 to #1 in all major search engines. DataMax back office systems are used by c store companies in 50+ countries.

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  • Creative → Dirty Mouth Project


    Design concepts & web services for Dr. Joe Kravitz, renowned Prosthodontist from our nation’s capital and Author of Dirty Mouth. Also, served as Executive Editing team for book + dental health publications. Dr. Joe invented the revolutionary 3 Minute Implant surgery.

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  • SEO → BestCare Laboratory


    On-page optimization and basic link building for primary target keyword “lab services.” Within 5 months, organic rankings rose from outside of the top 500 to top 3 in Google, Yahoo, and Bing. BestCare is one of the country's fastest growing Medicare-approved clinical labs.

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  • Training Content → MyWebSchool

    Research + development of online marketing tutorials & training materials for tourism businesses; application of Matty’s ACR Model. The MWS team has educated and successfully trained 3,500 small businesses and counting. If you’re the DIY type, MyWebSchool is a must.

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  • Losing Trust → Facebook Tips

    From a talk on Facebook (FB) and trust. Here are 5 ways to lose trust on FB. Most people will present on the burgeoning growth of FB, yadda yadda yadda stats, but forget that we're talking about real people. Every sensible FB business strategy begins with fostering trust.

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  • Web Design → Main Street Crossing


    Design, social media integration, Google Apps config, cloud hosting, and marketing consultation. Main Street Crossing doubles as a nonprofit outreach ministry and live music venue, hosting big names in Texas Music such as Randy Rogers and Ray Wylie Hubbard.

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  • Web Strategy → John Stufflebeem

    Mattynomics LLC is the preferred web services provider of former White House spokesperson, John Stufflebeem. John was aide to a U.S. president, voice of the Pentagon after 9/11, and a former NFL football player. He is currently a professional speaker & Fox News contributor.

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  • Pssst…here’s a note for you :)

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    Matty Crescenzo. My Note to You.

  • A.C.R. Model → Relate Stat

    In the A.C.R. Model, the R stands for Relate. Gain trust, build relationships. That will, in turn, help you attract more customers because you're building an engine for positive word-of-mouth. Here's a slide about what's projected for the year 2020...it's all about the R, right?

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Just Ask

And Let Us Know How We Can Help...

After you take a few seconds to fill out this form, here's what you can expect:

1. We'll do our absolute best to get back to you within 24 hours.

2. You'll schedule a time to talk with Matty - could be a call, skype / GoTo, or meet in person the good 'ol fashioned way, depending on where you are in the world.

3. You'll get a quote; however, do keep in mind that some web services such as SEO, Testing, and Online Rep Management (ORM) require a proper debriefing and careful research up front in order to make the best recommendations.

If you're wanting to reach out to Matty about a speaking gig, guest blog post, book ghostwriting & editing (yep, we do that too!), ORM project, 1-on-1 or small group corporate training, purchasing a small block of consulting hours, potential strategic partnership, tech startup, mobile app you need developed for iPhone / iPad / Android / HTML5 or all of the above, feedback for a product you have in beta, neuromarketing, golf outing or any fun networking type of event, it's cool...you can use this omni-purpose form. We're just happy that you took some time to learn about us :)