<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Matty Crescenzo &#124; Web Consultant</title> <atom:link href="http://www.mattycrescenzo.com/feed" rel="self" type="application/rss+xml" /><link>http://www.mattycrescenzo.com</link> <description>From brain science to Web. Matty Crescenzo&#039;s story — and the origins of Mattynomics™ — an Internet Consulting firm.</description> <lastBuildDate>Sun, 02 Oct 2011 01:00:09 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>Morfable → Mobile App Solution</title><link>http://www.mattycrescenzo.com/portfolio-items/morfable-app?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=morfable-app</link> <comments>http://www.mattycrescenzo.com/portfolio-items/morfable-app#comments</comments> <pubDate>Sat, 01 Oct 2011 18:20:34 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://www.mattycrescenzo.com/?p=572</guid> <description><![CDATA[Matty Crescenzo is the co-founder and mind behind the branding of patent-pending morfable™. Simply put, morfable increases in intelligence the more you use it and "morfs" your device based on where you are, who you're with, and what you're doing.]]></description> <content:encoded><![CDATA[<p>Matty Crescenzo is the co-founder and mind behind the branding of patent-pending <em>morfable™</em>. Simply put, morfable increases in intelligence the more you use it and "morfs" your device based on where you are, who you're with, and what you're doing.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/morfable-app/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Deck → Crisp Messaging</title><link>http://www.mattycrescenzo.com/portfolio-items/slidedeck-example?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=slidedeck-example</link> <comments>http://www.mattycrescenzo.com/portfolio-items/slidedeck-example#comments</comments> <pubDate>Sat, 01 Oct 2011 18:11:50 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://www.mattycrescenzo.com/?p=564</guid> <description><![CDATA[Here's an example of crisp and concise messaging built on the world's best known jQuery slider called SlideDeck. It showcases the impressive client base of TechNexxus, the primary strategic partner of Mattynomics. View it here http://www.technexxus.com/clients]]></description> <content:encoded><![CDATA[<p>Here's an example of crisp and concise messaging built on the world's best known jQuery slider called SlideDeck. It showcases the impressive client base of TechNexxus, the primary strategic partner of Mattynomics. View it here <a href="http://www.technexxus.com/clients/">http://www.technexxus.com/clients</a></p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/slidedeck-example/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Pro Sports → Mobile App</title><link>http://www.mattycrescenzo.com/portfolio-items/pro-sports-mobile-app?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pro-sports-mobile-app</link> <comments>http://www.mattycrescenzo.com/portfolio-items/pro-sports-mobile-app#comments</comments> <pubDate>Sat, 01 Oct 2011 18:05:02 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://www.mattycrescenzo.com/?p=558</guid> <description><![CDATA[Patent-pending mobile application snapshot extracted from presentation to the New England Patriots. This is part of a revolutionary mobile solution for professional sports organizations. Prevents data leakage, vastly enhances internal &#38; external communications, etc.]]></description> <content:encoded><![CDATA[<p>Patent-pending mobile application snapshot extracted from presentation to the New England Patriots. This is part of a revolutionary mobile solution for professional sports organizations. Prevents data leakage, vastly enhances internal &amp; external communications, etc.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/pro-sports-mobile-app/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Tech Review → Presentation</title><link>http://www.mattycrescenzo.com/portfolio-items/tech-review-presentation?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tech-review-presentation</link> <comments>http://www.mattycrescenzo.com/portfolio-items/tech-review-presentation#comments</comments> <pubDate>Sat, 01 Oct 2011 17:58:15 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://www.mattycrescenzo.com/?p=554</guid> <description><![CDATA[A tiny piece of what was presented to the Denver Broncos (NFL team). Mobile Applications, Smartphones &#38; Tablets, Digital Marketing, and Social Media Policy were discussed among other pertinent areas of tech.]]></description> <content:encoded><![CDATA[<p>A tiny piece of what was presented to the Denver Broncos (NFL team). Mobile Applications, Smartphones &amp; Tablets, Digital Marketing, and Social Media Policy were discussed among other pertinent areas of tech.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/tech-review-presentation/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>MBA Programs → Training</title><link>http://www.mattycrescenzo.com/portfolio-items/mba-programs-training?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mba-programs-training</link> <comments>http://www.mattycrescenzo.com/portfolio-items/mba-programs-training#comments</comments> <pubDate>Sat, 01 Oct 2011 17:53:15 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://www.mattycrescenzo.com/?p=550</guid> <description><![CDATA[Serving as faculty for 4-Day Intensive MBA Programs. Delegates attending from Nokia Siemens Network and Etisalat. See the breakdown of the training; Portfolio Rationalization and Cost Savings, Telecom Technologies, Digital Marketing, and more.]]></description> <content:encoded><![CDATA[<p>Serving as faculty for 4-Day Intensive MBA Programs. Delegates attending from Nokia Siemens Network and Etisalat. See the breakdown of the training; Portfolio Rationalization and Cost Savings, Telecom Technologies, Digital Marketing, and more.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/mba-programs-training/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Mini Site Dev → FrankDelape.org</title><link>http://www.mattycrescenzo.com/portfolio-items/mini-site-dev-example?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mini-site-dev-example</link> <comments>http://www.mattycrescenzo.com/portfolio-items/mini-site-dev-example#comments</comments> <pubDate>Sat, 01 Oct 2011 17:45:03 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://www.mattycrescenzo.com/?p=546</guid> <description><![CDATA[Whipped up a short and sweet site for the philanthropic efforts of Mr. Frank Delape. Frank has successfully grown eighteen companies and created over several billion dollars in market value as CEO of Benchmark Equity.]]></description> <content:encoded><![CDATA[<p>Whipped up a short and sweet site for the philanthropic efforts of Mr. Frank Delape. Frank has successfully grown eighteen companies and created over several billion dollars in market value as CEO of Benchmark Equity.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/mini-site-dev-example/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SEO Venn → Simplicity</title><link>http://www.mattycrescenzo.com/portfolio-items/seo-venn-diagram?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-venn-diagram</link> <comments>http://www.mattycrescenzo.com/portfolio-items/seo-venn-diagram#comments</comments> <pubDate>Tue, 19 Jul 2011 20:29:39 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://mattynomics.com/?p=326</guid> <description><![CDATA[Here's the Mattynomics approach to SEO, encapsulated in a simple venn diagram. Research the words that help people find you, craft unique content around them, and optimize your message for people and search crawlers. No black magic or unnecessary hype.]]></description> <content:encoded><![CDATA[<p>Here's the Mattynomics approach to SEO, encapsulated in a simple venn diagram. <strong>Research</strong> the words that help people find you, <strong>craft</strong> unique content around them, and <strong>optimize</strong> your message for people and search crawlers. No black magic or unnecessary hype.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/seo-venn-diagram/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Search Optimization → TechNexxus</title><link>http://www.mattycrescenzo.com/portfolio-items/search-optimization-technexxus?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-optimization-technexxus</link> <comments>http://www.mattycrescenzo.com/portfolio-items/search-optimization-technexxus#comments</comments> <pubDate>Tue, 19 Jul 2011 20:28:10 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://mattynomics.com/?p=246</guid> <description><![CDATA[SEO and link building for TechNexxus.com on the primary target keyword, IT outsourcing services. Boosted rankings from outside of the top 75 to top 3 in a $200 billion market. For years, TechNexxus has served more than 70% of the Fortune 100 companies.]]></description> <content:encoded><![CDATA[<p>SEO and link building for TechNexxus.com on the primary target keyword, <em>IT outsourcing services</em>. Boosted rankings from outside of the top 75 to top 3 in a $200 billion market. For years, TechNexxus has served<strong> more than 70% of the Fortune 100 companies</strong>.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/search-optimization-technexxus/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Social Comments → Google</title><link>http://www.mattycrescenzo.com/portfolio-items/social-comments-google?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-comments-google</link> <comments>http://www.mattycrescenzo.com/portfolio-items/social-comments-google#comments</comments> <pubDate>Tue, 19 Jul 2011 20:27:10 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://mattynomics.com/?p=320</guid> <description><![CDATA[Search crawlers feast on content. You're mistaken IF you think that the stuff you say on Twitter stays there. Nope, check entire history of tweets + real-time social comments in Google Updates. Assume that everything you'll ever say will be visible across multiple channels.]]></description> <content:encoded><![CDATA[<p>Search crawlers feast on content. You're mistaken IF you think that the stuff you say on Twitter stays there. Nope, check entire history of tweets + real-time social comments in Google Updates. Assume that everything you'll ever say <strong>will be visible</strong> across multiple channels.</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/social-comments-google/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>AdWords → Setup for Success</title><link>http://www.mattycrescenzo.com/portfolio-items/adwords-setup-for-success?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-setup-for-success</link> <comments>http://www.mattycrescenzo.com/portfolio-items/adwords-setup-for-success#comments</comments> <pubDate>Tue, 19 Jul 2011 20:26:50 +0000</pubDate> <dc:creator>mattynomics</dc:creator> <category><![CDATA[Portfolio Items]]></category><guid isPermaLink="false">http://mattynomics.com/?p=332</guid> <description><![CDATA[Taken from our sequence of 12 AdWords tutorials. Bear in mind that Google enables the Display Network by default. Yes, this boosts your impressions but it can kill your CTR% and lower your quality scores. The result? Higher CPC (Cost Per Click), not good...]]></description> <content:encoded><![CDATA[<p>Taken from our sequence of 12 AdWords tutorials. Bear in mind that Google enables the Display Network by default. Yes, this boosts your impressions but <strong>it can kill your CTR%</strong> and lower your quality scores. The result? Higher CPC (Cost Per Click), not good...</p> ]]></content:encoded> <wfw:commentRss>http://www.mattycrescenzo.com/portfolio-items/adwords-setup-for-success/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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